Good For You, Good For The Planet & Good For The People Who Make It
Charcoal Free
Every product is made with purity in mind, ensuring a safe and charcoal-free experience.
100% Organic
Every ingredient is carefully sourced naturally, ensuring purity, health,and wellness.
Recyclable Materials
Designed with recyclable materials for peace of mind, safety, and everyday sustainability.
Cruelty Free
Every product is created with compassion, completely free from animal testing or harm.
Our Purpose
We collect millions of sacred flowers offered in the temples of India and employ 300+ women from marginalized communities to upcycle these flowers into the world's first certified, handcrafted incense products.
LEARN MORE ABOUT OUR STORYThe Meru Flowercycling® Process
Temple flower waste is collected from temples in 6 cities and brought to our facilities.
Temple flower waste is collected from temples in 6 cities and brought to our facilities.
Flowers are manually segregated and unwanted materials are removed.
Flowers are manually segregated and unwanted materials are removed.
The flower petals are cleaned and sun-dried naturally.
The flower petals are cleaned and sun-dried naturally.
Dried petals are powdered and blended with natural plant extracts and herbal ingredients to make a dough.
Dried petals are powdered and blended with natural plant extracts and herbal ingredients to make a dough.
The dough is hand-rolled by women flowercyclers into incense sticks and cones.
The dough is hand-rolled by women flowercyclers into incense sticks and cones.
The dried incense sticks and cones are dipped into 100% pure essential oils.
The dried incense sticks and cones are dipped into 100% pure essential oils.
The aromatic sticks and cones are carefully packed into The Meru boxes.
The aromatic sticks and cones are carefully packed into The Meru boxes.
Each pack gives new life to 125 kgs of temple flowers, keeping them out of the Ganges and landfills.
Each pack gives new life to 125 kgs of temple flowers, keeping them out of the Ganges and landfills.
Loved for the ritual. Remembered for the experience.
“The incense cones are very good, the fragrance is very soothing and pleasant and not too strong. The cones are also easy to light. In fact all the incense varieties are so good that it's difficult to choose from them. Would highly recommend to everyone.”
“The aroma creates a peaceful and positive atmosphere at home. Knowing that it repurposes sacred temple offerings and supports rural women artisans makes every morning prayer even more special.”
“The Swarna festive gift box was the star of our festive gifting this year! The packaging is royal and exquisite, and the fragrance is divine. Truly a world-class Indian brand.”
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